The Secret To Brass-Free Blonde

Why Does Blonde Hair Go Brassy?

If you’ve ever noticed your blonde hair turning brassy - developing unwanted yellow or orange tones - you’re not alone. This is a common challenge for blondes in New Zealand, thanks to minerals in the water, sun exposure, and the natural fade of salon colour. Even the best colour jobs can lose their cool, luminous finish after a few weeks, resulting in hair that feels dull and washed-out.

How to Fight Brassiness at Home

The key to keeping blonde hair bright and toned is regular neutralisation. Purple shampoos work wonders, counteracting yellow hues and reviving your colour’s vibrancy. Pair these with deeply hydrating masks formulated for colour-treated hair to maintain softness and shine. Use twice weekly, depending on how your hair responds. Don’t forget to protect your colour from the sun with UV sprays and gentle conditioners, ensuring your blonde stays salon-fresh for longer.

Must-Have Products For Blondes

Ready to keep your blonde hair radiant? Shop our Blonde Care collection for a complete suite of purple shampoos, nourishing masks, and protective stylers. Each product is chosen to help you banish brass for good, boost shine, and extend the life of your salon colour between visits. Confused about routine? Our site’s tips and product pairings make it easy to stay golden all year round.

Discover the Blonde Care range and say hello to your most luminous, beautiful blonde.